Audience development, communications and marketing strategy.

I help arts, cultural, charity and purpose-led organisations understand their audiences, sharpen their thinking and turn strategy into practical action.

Audience development

Understand who you're reaching, who you're not and where the opportunities lie. I use audience insight, research and segmentation to help organisations understand, grow and diversify their audiences, turning evidence into practical priorities for engagement, participation and growth.

Brand strategy and positioning

Get clearer about who you are, what makes you distinctive and why it matters to your audiences. I can help with brand positioning, messaging, propositions and tone of voice, creating a strong foundation for communications and campaigns.

Communications strategy

Make communications work harder for your organisation. I develop practical communications strategies that connect audiences, messages and channels with wider goals — from engagement and participation to fundraising, sustainability and organisational growth.

Campaign planning

Turn strategy into activity that reaches the right people. From audience and channel planning to creative development and measurement, I can help shape integrated campaigns with clear objectives and a practical route to delivery.

Content and storytelling

Tell stories people actually want to engage with. I develop messaging frameworks, website copy and audience-focused content that make complex ideas clearer, bring impact to life and help organisations connect with the people who matter.